WANDERLUST (noun): An irresistible and innate
desire to wander and discover the world around us.

Founded by Serena Matter, The Wanderlust Report is a natural extension of her work as a journalist and trendspotter, and chronicles her worldwide wanderings from a decidedly West Coast point of view.


A collaborative effort with several contributors, The Wanderlust Report will both inspire and satisfy your yearning for wanderlust with travel guides highlighting hidden gems, exclusive interviews with global tastemakers, and trendspotting reports from around the world.

About the Editor

Based on the West Coast, Serena is the Canadian editor for DailySecret.com, a digital media publisher with 40 global editions. She covers travel, fashion, food, wellness and culture for a number of high profile outlets, including the award-winning lifestyle site Tuja Wellness and Western Canada’s premiere online food magazine It’s To Die For. She also contributes to the fashion news site Style by Fire and has been published in outlets as varied as Vitamin Daily, Mashable, PR News’ Digital Guidebook, Vancity Buzz, TripStyler and The Atlas Academic Journal of History.

When she's not uncovering the latest hush-hush events and hidden hotspots, Serena runs Be.Social Consulting, utilizing her decade of PR and social media experience to secure publicity for a select group of clients. Be.Social works hand-in-hand with clients to provide digital PR strategy, brand storytelling, editorial strategy + content creation, influencer relations, profile building + creative campaign development.